Elevating Your Cybersecurity Brand & Reputation: An eBook from ZecurityAscent
Many CISOs obviously think of the processes and procedures required to handle a data breach. But what about the marketing? More specifically, what about the marketing activities that help support and protect the company’s brand and reputation? A new eBook from ZecurityAscent, Elevating Your Cybersecurity Brand & Reputation, discusses the ways that a company can measure brand and reputation, how marketing and security teams need to work closely together to enhance and protect both brand and reputation, and how all key stakeholders can almost look forward to a crisis in terms of their readiness to engage the media and the public.